Why flashback hits still pack the floor

Just play the first seconds of an 80s or 90s classic and the whole room reacts. There's a reason: psychology studies show that music heard in adolescence and early adulthood is stored in memory with an especially strong emotional charge.

Flashback brings together the best of that emotional archive: the pop that ruled the radio, 90s dance and eurodance, and the rock anthems everyone sings along to.

In Brazil, “flash house” became the affectionate name for the house and dance classics that defined the dance floors and radio of the 80s and 90s, and that still make crowds raise their hands today.

At an event, flashback is the bridge between generations: older guests relive it, younger ones discover it, and everyone dances together.